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packing peanuts
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great269.79avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Price range
Good£5.64–£27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Market size
Bad£91K£91K/yr · 96K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand