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packing paper
Worth a lookShows low returns (0.4%), but soft demand (-2.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£337K£337K/yr · 239K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,206.24avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.34–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100