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packing foam
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great350.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£4.45–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 71K searches
Signals Low Review Barrier