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order pads
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great166.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.78–£28.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.74avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£141K£141K/yr · 67K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Signals Low Review Barrier