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numatic hoover
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good£123.94avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£8.82–£229.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,785.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 46K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price