57
moving house essentials
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.14–£25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Market size
Okay£166K£166K/yr · 302K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,569.7avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand