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mop pads
Worth a lookShows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£4.17–£34.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Good£278K£278K/yr · 331K searches
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Review moat
Bad4,078.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.6%90-day search growth — must beat 0% to launch