41
mini scales
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,734avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.74–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 69K searches