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57

mannequin

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 21Conversion 12Competition 65Returns 98Price range 86Avg price 95Brand share 68Review moat 91Quality gap 72

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£40.90

avg listing price — sweet spot $15–$100

Review moat

Great172.97

avg incumbent reviews — the moat a new listing must climb

Price range

Great£9.00–£104.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£187K

£187K/yr · 482K searches

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale