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manhole lifting keys
Worth a lookShows searches that convert (13.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great204.61avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£4.91–£52.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad£89K£89K/yr · 61K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand