58
magnets
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Market size
Good£685K£685K/yr · 2.3M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,423.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Price range
Bad£2.73–£12.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand