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lolly sticks
Skip itPrices mostly outside the sweet spot ($1.70–$9.78) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good908.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£166K£166K/yr · 209K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£4.81avg listing price — sweet spot $15–$100
Price range
Bad£1.70–£9.78cheapest to priciest tracked listing — scored on the share inside $15–$100