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lollipop sticks
Skip itPrices mostly outside the sweet spot ($1.70–$9.77) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,002.17avg incumbent reviews — the moat a new listing must climb
Market size
Good£310K£310K/yr · 422K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£4.44avg listing price — sweet spot $15–$100
Price range
Bad£1.70–£9.77cheapest to priciest tracked listing — scored on the share inside $15–$100