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Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 39Conversion 19Competition 26Returns 98Price range 63Avg price 84Brand share 17Review moat 94Quality gap 50

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great129.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£74.24

avg listing price — sweet spot $15–$100

Price range

Good£28.42–£141.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£322K

£322K/yr · 283K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand