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layers pellets 20kg
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great290.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£317K£317K/yr · 152K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Price range
Bad£2.18–£18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier