48
lathe
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Incredible95.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Okay£224.77avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 187K searches
Price range
Bad£15.05–£862.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale