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isopropyl alcohol
Skip itPrices mostly outside the sweet spot ($2.55–$15.48) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Great£2.0M£2.0M/yr · 2.0M searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,601.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.74avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£15.48cheapest to priciest tracked listing — scored on the share inside $15–$100