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isopropyl alcohol 70%
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,265avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Market size
Okay£157K£157K/yr · 250K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.72avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.83–£5.91cheapest to priciest tracked listing — scored on the share inside $15–$100