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invisalign case
Skip itPrices mostly outside the sweet spot ($3.42–$10.35) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great261.6avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 70K searches
Price range
Bad£3.42–£10.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier