Skip to content
39

insinkerator

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 20Growth 18Conversion 12Competition 47Returns 77Price range 18Avg price 53Brand share 19Review moat 66Quality gap 82

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good868.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£165.92

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£81K

£81K/yr · 51K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Price range

Bad£26.40–£440.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale