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innokin z coil
Skip itPrices mostly outside the sweet spot ($5.28–$13.16) — this niche doesn't clear our bar today.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great385.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 79K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Price range
Bad£5.28–£13.16cheapest to priciest tracked listing — scored on the share inside $15–$100