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incontinence wipes
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great£1.97–£65.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.83avg listing price — sweet spot $15–$100
Review moat
Okay2,813.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 45K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-35.7%90-day search growth — must beat 0% to launch