48
horse hair brush
Skip itSoft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Great306.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Price range
Okay£3.40–£18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£75K£75K/yr · 70K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier