37
horse bedding
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£18.42avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great£12.04–£30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,071.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 37K searches
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand