38
hoist
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Avg price
Great£49.59avg listing price — sweet spot $15–$100
Review moat
Great280.27avg incumbent reviews — the moat a new listing must climb
Price range
Good£17.89–£131.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£70K£70K/yr · 60K searches
Signals Low Review Barrier