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hand sanitiser refill
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good£2.73–£41.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,346.11avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 74K searches