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51

haemostatic dressing

Worth a look

Shows low returns (0.2%), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 20Conversion 55Competition 60Returns 99Price range 81Avg price 80Brand share 70Review moat 82Quality gap 32

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great366.27

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.28–£65.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£17.03

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Market size

Bad£44K

£44K/yr · 56K searches