57
gym flooring
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£27.28avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good£1.19–£131.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,208.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£204K£204K/yr · 508K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand