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gluten intolerance test
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great436.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good£6.85–£27.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 58K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf