39
foam
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Good£4.12–£42.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good958.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£95K£95K/yr · 781K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale