46
flood barrier
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£65.18avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,443.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay£8.65–£256.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 36K searches
Growth
Bad-52.4%90-day search growth — must beat 0% to launch