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flir
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good777.55avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£222.59avg listing price — sweet spot $15–$100
Market size
Okay£112K£112K/yr · 53K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£82.35–£1297.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-51.8%90-day search growth — must beat 0% to launch