43
flash mop refills
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,244.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.93–£19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Market size
Bad£88K£88K/yr · 58K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch