46
flash mop pads
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,719.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.93–£19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£127K£127K/yr · 94K searches
Avg price
Okay£9.14avg listing price — sweet spot $15–$100
Growth
Bad-26.0%90-day search growth — must beat 0% to launch