67
fencing
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£37.14avg listing price — sweet spot $15–$100
Review moat
Great287.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.26–£128.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Market size
Okay£159K£159K/yr · 739K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand