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face masks covid
Worth a lookShows low returns (0.4%), but soft demand (-35.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,229.71avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.16–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 144K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch