49
eye wash
Skip itPrices mostly outside the sweet spot ($2.49–$16.04) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good677.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay£255K£255K/yr · 201K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£16.04cheapest to priciest tracked listing — scored on the share inside $15–$100