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eye wash first aid
Skip itPrices mostly outside the sweet spot ($2.49–$9.97) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good749.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 57K searches
Avg price
Bad£6.06avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£9.97cheapest to priciest tracked listing — scored on the share inside $15–$100