46
empty bottles
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good629.93avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.64avg listing price — sweet spot $15–$100
Price range
Bad£4.13–£18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 91K searches
Signals Low Review Barrier