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emf protection
Skip itSoft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£4.35–£82.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.97avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,057.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 108K searches
Growth
Bad-52.0%90-day search growth — must beat 0% to launch