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emery cloth
Skip itPrices mostly outside the sweet spot ($3.26–$14.83) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Great438.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 56K searches
Price range
Bad£3.26–£14.83cheapest to priciest tracked listing — scored on the share inside $15–$100