45
emergency lighting
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£19.16avg listing price — sweet spot $15–$100
Price range
Great£6.25–£63.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,723.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 92K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier