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50

electrical connectors

Worth a look

Shows low returns (0.4%), but soft demand (-14.8% this quarter) keeps it on the watch list.

Market size 70Growth 18Conversion 74Competition 52Returns 98Price range 50Avg price 34Brand share 36Review moat 24Quality gap 25

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£725K

£725K/yr · 1.0M searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.08–£26.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.11

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,376.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch