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e27 lamp holder
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great277.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Market size
Bad£87K£87K/yr · 223K searches
Avg price
Bad£6.47avg listing price — sweet spot $15–$100
Price range
Bad£3.19–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100