45
dust wipes
Skip itPrices mostly outside the sweet spot ($4.64–$15.64) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,808.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£82K£82K/yr · 54K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.64–£15.64cheapest to priciest tracked listing — scored on the share inside $15–$100