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duck food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Good801avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Market size
Good£466K£466K/yr · 256K searches
Price range
Good£2.18–£28.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£11.96avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand