50
dry mouth spray
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,380.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay£247K£247K/yr · 161K searches
Price range
Okay£5.68–£23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand