35
dressing tape
Skip itPrices mostly outside the sweet spot ($1.77–$9.27) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good1,081.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 73K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£4.98avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.77–£9.27cheapest to priciest tracked listing — scored on the share inside $15–$100