57
dolly
Worth a lookShows a sweet-spot price point ($21.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£21.70avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£7.33–£58.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good850.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Okay£124K£124K/yr · 256K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale