50
doilies
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.24–$14.54) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible99.08avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 128K searches
Avg price
Bad£5.40avg listing price — sweet spot $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.24–£14.54cheapest to priciest tracked listing — scored on the share inside $15–$100